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Mobile applications are definitely the future of business. However, it’s not a matter of choosing which one is better, but a balance for knowing how to best use both to increase your business.
We know that as a business owner you need effective sales tools.
The first action of business is to attract new customers, and the second is getting them to come back for more.
Your website is responsible for the first part, your mobile app for the second.
Why? It’s simple: If you want to succeed in business, you have to be where your customers are. In this day and age, being on both the Internet (mobile site) and on the home screen of their mobile device (mobile app) is important; just at different times.
After a customer finds your business on the Internet and makes an online purchase, there is usually nothing about a mobile site that gets your customers to stick around or come back for more.
This is where your mobile app comes into play.
Your app, unlike your website, goes home with your customers, it “lives” on their phone. Which is why you should do everything you can to get people to download it as soon as they come in contact with your business.
Mobile apps offer a variety of features to retain customers. Your app can offer your customers exclusive app benefits, such as coupons, loyalty reward cards, and much more.
This way, you’re giving them good reasons to download and use your app.
When people install your app on their smartphone, the device they check the most, you’ve earned unfiltered access. To keep them coming back, you can utilize all the features that are exclusive to mobile applications (Book a demo to see what features you can utilize).
To summarize the blog, here’s a chart:
| Mobile Site | Mobile App | |
| Advantages | Obtaining new customers | Retaining customers |
| Customer Access | User opens a browser, uses a search engine or types a specific URL to enter a website | User opens app with a simple tap on mobile device. |
| Customer Engagement | User visits site, performs an action and leaves | App is always with your customer. Can be reached via push notifications and geo targeting. |
| Reason for Use | Answers their search for a service or product they need. | Instantly rewards them for their business. Gives them immediate access to the content they want. |