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5 Reasons Why Every Business Should Invest in a Mobile App

June 30, 2016 Bogdan Klubuk, Editor: K Ahern 1339 0

1.  Increase Customer Engagement

Engagement is exactly what you can create with your mobile application. It ensures that your business is right in the palm of your customer’s hand. Consumers can interact with your business anywhere. Furthermore, you can use their location and profile information to personalize your offers in order to make them more relevant and attractive.  Mobile apps create a profound and engaging experience that builds brand loyalty.

2.  Dedicated Service and Sales

It is important that you provide your client with a dedicated app, focused on providing customers with the information they are looking for.  Having a mobile platform can help a company offer a variety of products or services that can help to potentially enhance the lives of their customers.  Don’t forget that better service is one of the best practices to drive more sales.  Mobile apps are perfect for service and support, which is a great way to get new leads and to maximize business profit.

3.  Real-Time Analytics

A mobile application saves you from the slow process of collecting data and analyzing it.  Mobile apps make it easy to capture information about customer preferences and actions on your app. This information can be used to deliver personalized content that is relevant to the individual consumer as well as for making decisions on how to improve your app based on how customers are actually using it. 

4.  It can be a Social Platform

Adding social features such as likes, comments and in-app messaging in your app can aid your business increase its social standing. People spend more time on social media, particularly Facebook and Twitter. Thus, by having a mobile app that provides them whole features they get into social media means that they’ll spend more and more time in your mobile app.

5.  Mobile Apps Are Convenient For Customers

Mobile applications are easier to use than websites.   Research shows that we spend 86 percent of our day simply browning through apps on our smartphones.  Apps are designed with primary focus on usability. When businesses decide to develop a custom mobile app that allow more flexibility and can address specific customer needs see greater benefits. Once installed, that application will help your customers reach your support team, your services and the payment section.  

Conclusion

With the mobile industry thriving, it is worthwhile for every business to invest in mobile app development. If your business is not mobile and not thinking about investing in mobile app development, then you are already behind your competitors. Even if your competitors are not mobile, they soon will be.

iMobileApp is the leader in mobile marketing applications for small and growing businesses.  Our revolutionary platform works on most mobile devices and allows your business to have a mobile app at a fraction of the cost of traditional print or web marketing.  Our iMobileApp Development Team does all the heavy lifting to deliver you a fully functioning app.  www.imobileapp.com 


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