These days there is an app for everything. Whether you need to call a cab, want to count the number of steps you have walked each day, or want to keep your finances in check, there’s an app for that.

Businesses that want to compete have realized that in the modern age of internet and hand-held devices, having an online presence in the form of a personalized mobile application is imperative when it comes to targeting their desired audiences. But it doesn’t end with the app development itself – the labor has just begun, and as a business, you need to figure out ways to increase your mobile app rankings and downloads in the Google Play and Apple App Stores.

Here are 5 easy ways in which you can increase your mobile app rankings and downloads.

1. Improving App Store Optimization, ASO

App Store Optimization is the process of improving an app’s visibility in the App Stores. It is done by optimizing each metadata element, according to the App Store or trend, like the app description, title, use of keywords, screenshots, etc. When this is done, the visibility of the app in the App Stores increases, and as a result, you can achieve more downloads.

2. Having an Online Presence

You want to create awareness for your business and app, and an online presence is imperative. Promote your app on all social media outlets like Facebook, Twitter, and Instagram, and through a website or landing page that is accessed by clicking on a link. Make sure that your website is up-to-date and properly reflects your brand so visitors will receive the messaging you want heard.

3. Making Your App Free at Launch

Making your app free at launch is a great way to get more downloads. You can always charge a fee for your app later but making it free at first will draw curious crowds. You can also increase engagement by offering a discount on any in-app purchases for a while so that more people are drawn to downloading and using it. As the engagement rate increases, the App Store will reward you by increasing your app ranking.

4. Encourage Users to Review & Rate the App

There is no doubt that algorithms play a part in boosting app rankings, but getting more genuine positive reviews and ratings encourage potential users to download the app as well. A great way to generate positive reviews and ratings is to use push notifications at the right time. We recommend coming up with various concerted campaigns taking geography and timing into consideration. In-app functionality that encourages your uses to review your app as well as your business itself is a must and a great way to make sure you rank above the competition.

5. Maintain Quality

Quality speaks for itself and if you are consistently providing a quality app to your users, you are going to get more positive reviews and more engagement which means more downloads and better rankings. If you fail to deliver what you promised, if the app is buggy, or if there are continual issues or you’re slow to upgrade, you are likely to lose your rankings and as a result, downloads will decline too.

We hope these tips help you increase your mobile app rankings and downloads. Contact us to learn more.

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